Join the IDEAL Consortium

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Why Join IDEAL?


IDEAL Serviced Apartments Consortium offers significant benefits to its serviced apartment operator members.

Benefits include:
– Increased exposure of your brand
– Increased potential sales with new markets & wider reach
– Increased competition with larger brands
– Broader agency distribution & recognition
– Associated with high standards of quality
– Benefit from a strong sales support & network
– Distribution of news & promotions
– Reservations Service
– Marketing (traditional & digital)
– Market Intelligence
– Revenue Management and Banking Systems
– International expansion planned
– exposure at SABA Networking
– essa Consultancy marketing support & advice

For more detailed information of the benefits of joining the IDEAL Serviced Apartments Consortium, please see below. Thank you.

CONCEPT:
– founded 2017
– over 20 years in the serviced apartments sector
– offers experience, knowledge & understanding of relevant issues regarding:
– sales, marketing, operations & technology
– delivers wider exposure of member brands, increased occupancy, sales & profit
– support, advice, information & cross referrals expand market distribution.
– with a substantial return on investment for all our members.

QUALITY ASSURANCE:
– all members must have achieved a minimum of four TripAdvisor bubbles
– in the case of multiple properties, an average will be taken of the highest five ranked
– membership can be withdrawn if standards fall & issues are not addressed
– represents a reassuring brand identity
– offers consistently high standards of product and service
– engenders confidence, trust and loyalty
– potentially the largest single serviced apartment supplier

SALES:
– benefit from cross referral between members
– benefit by being able to offer a broader portfolio
– secure potentially larger business
– co-ordinate, attend & promote at travel trade exhibitions
– sales visits to agencies booking serviced apartments
– promote in third party accommodation booking programmes
– direct mailings

MARKETING:
– inclusion of listing on optimised website
– link to member website improves website ranking
– SEO Report of your website
– business website development & SEO assistance
– promotional video for your business with optional branding
– inclusion of your news & offers in our monthly newsletter to agents and corporates
– also distributed online & through social media
– social media assistance
– reputation management assistance
– high profile brand presence will attract potential clients
– joint advertising allows competition with major brands
– receive a special “featured” identification on the accommotel agency website
– PDF brochures available for printing and for email distribution
– business cards produced on request
– dedicated Linkedin group to allow discussions online
– assistance with traditional printed directory & brochure production
– writing and distributing press news information
– market intelligence
– SABA Networking opportunities
– IDEAL consortium meetings

OPERATIONS:
– promote direct bookings with members
– booking service will be provided if required

TECHNOLOGY:
– monitor existing and developing communication and distribution technology including:
– Global Distribution Systems (GDS)
– Online Travel Agents (OTAs)
– Property Management Systems (PMS)
– Channel Managers
– Central Reservations Systems (CRS)
– Internet Booking Engines (IBE)
– Revenue Management Systems (RMS)
– Banking Systems
– this will assist reservations, commission payments, improve cash flow

PROCUREMENT:
– stronger position of negotiation when purchasing all products and services.

INTERNATIONAL:
– we aim to expand membership beyond the UK

HOW YOUR CLIENTS BENEFIT:
And the primary objective: your corporate, agency and leisure clients will all benefit from your IDEAL Consortium membership

 

 

  • NB Please note that all services are included in IDEAL membership, but an additional fee may be charged for some services or projects.